The B2B Mobile Web’s Changing Landscape

PropelPages One Web
Google recently partnered with The Boston Consulting Group (BCG) to better understand the impact of mobile B2B customers and organizations. The information below is what they discovered.

Mobile drives, or influences, an average of over 40% of revenue in leading B2B organizations.

50% of B2B search queries today are made on smartphones. BCG expects that figure to grow 70% by 2020.

The above discoveries by Google should not surprise you if you are watching your site analytics.

There’s a new sheriff in town

Okay, maybe not a sheriff, but a new buyer. In the past, B2B companies relied on personal relationships. Whether it was in-person, at trade shows, or over the phone, the
human element between business and customer played a pivotal role in
business growth.

B2B customers today don’t want to deal with a salesman in the beginning of company research. Customers also don’t expect a dumbed-down mobile only experience. They expect that same type of mobile experience they get from consumer sites. If you have your “normal” website and a separate mobile only website, it is time to scrap the mobile only site and build a new all-in-one website. Not only do buyers expect a seamless experience, but Google will start penalizing the slower mobile only sites later this year (more to come on this in a few weeks).

The facts are the facts

The New B2B Buyer

The new B2B buyers are no longer tethered to a desk. B2B buyers is more likely to work from home or stay productive on mobile while commuting and traveling. Mobile usage per B2B worker is expected to increase from two hours a day currently to three hours be 2020.

What Google has learned though their research is that mobile accelerates time to purchase. Mobile can fast-track time to purchase 20% by creating efficiencies in decision-making, particularly with more complex purchases.

For a much closer look at BCG and Google’s new research, view the full report.

Figuring out your current or future mobile strategy is free!

We will be happy to offer a free evaluation of your current mobile-friendly website, or give you some ideas on a new mobile site. Just complete the Free Website Evaluation Form on our site. No salespeople will call you! (obviously)

Free Google Business Listing – Google My Business

What is Google My Business?

Google My Business is a recently expanded version of Google’s business listing that has been around for years. Google My Business includes your business details to Google’s search results. Your business listing becomes a large display advertisement that holds a large portion of real estate on the search results page. If you aren’t taking advantage of it you are missing out on potential business.

Below is an example of our Google My Business listing

View Our Actual Google My Business ListingGoogle My Business Listing

You can see from the listing above that there is a good deal of information shown about your business…and it’s all absolutely free!

How You Can Control What Is Displayed For Google My Business

The first step is to set-up a Google Business Account. Below are the steps to do so:

  1. Sign in to Google My Business at
  2. If you have only one location, click All locations from the menu. (If you have two or more locations, proceed to the next step.)
  3. Click the three dash menu icon Three dash menu in the top left corner of the page, then click  Create business account.
  4. Enter a business account name and click Done.

Google My Business Information Blocks

Once your business account has been created, you may start editing the information. You’ll see that the Google My Business listing is broken up into different information blocks. Let’s go over these info blocks one by one.

Photos block

The photos block lets you add whatever photos you feel best represent your business and may help potential customers. The photos can include the following:

    • Examples of your products
    • Your location/building
    • Staff
    • Anything else you feel would help explain what you do

Map block

The map block shows a map of your location or locations. It can also show a service area if you specify that you only do business in a particular region.

Contact block

The contact block displays all of the important contact info. This includes your address, hours of operation, phone number, and a really cool messaging button on mobile. When your listing is shown on a mobile device, the user has the option of sending you a SMS message. This is a great option for users as it is fast and can be used regardless of the time of day.

Posts block

The posts block is a great new tool that lets you post special information or a call to action to send customers to your website. Consider this a FREE AD on Google!
Google My Business Posts
The image above shows a “Post”. This is your time to put on your marketing hat. A post can contain any kind of information with a call to action. A post can contain an image, 100-300 words and a call to action.
Calls to action include:

  • Learn More
  • Reserve
  • Sign Up
  • Buy
  • Get Offer

A Great Opportunity For Free Marketing!

This is such a great opportunity to get visitors to your website. Posts can be added and changed whenever you like adding multiple opportunities for engagement. You MUST take advantage of this. You’ll find that completing the Google My Business listing takes relatively little time. This is just one more opportunity to gain traffic and your competition is probably not even aware of it.

New Website Launch – Propel Pages B2B Web Design is Reborn!

New Propel Pages website

It has been many years since we have redesigned our website. It has definitely been a long time coming, but we are happy to say it is finished and launched. We hope you find the new design and content to be informative and easy to use.

The Ever Changing Landscape of Web Development

Websites have always been ever changing. With the exponential increase in device launches and mobile requirements it can be hard to keep up. At Propel Pages we saw this coming early on. It is important our clients (and future clients) know that we will only offer the best performing websites. Our websites are full of easy to use tools for the client and also offer exceptional Search Engine Optimization.

We hope you enjoy the new site. We offer a Free Quote if you are interested in any of our services. From a complete site redesign to juicing up your SEO, we can get it done for you.