SEO Instead of Sales

Using SEO And A Killer Website Instead of The Conventional Sales Channels

The other day I received a phone call and this is how it went.

sales depratment
Me: Propel Pages, this is Mike. How can I help you?

Caller: Can I speak to someone in sales?

Me: We don’t have a sales department.

Caller: You don’t have a sales department? How do you sell anything?

Me: How did you find out about us?

Caller: I did a search, went to your website and saw you did what we are looking for, and then called your number.

Me: How can I help you?

Caller: Ah, I get it.

The old line is still true; People love to buy, but hate to be sold. Invest in your online presence and you’ll be amazed at the results. With an optimized website that generates leads and a solid SEO strategy, you shouldn’t need to be so salesy.

How Search Works – Google Explains SEO

Google’s Matt Cutts explains how Google parses website information for search results

In a recent post Matt Cutts of Google talked about how search results are parsed. Matt touches on SEO and what Google looks for in good and bad elements of a website. Matt talks about a Google site called “How Search Works“.

How Search Works

The How Search Works website covers these elements of Google’s search rankings:

  • Crawling & Indexing
  • Algorithms
  • Fighting Spam
  • Google’s Policies

The How Search Works website is a simple and interactive site that can answer those burning questions pertaining to search ranking and SEO. Check it out.

You can also view Matt’s YouTube video on How Search Works below.

 

A Day For American Manufacturers

American Made Matters Day – Nov. 19

American Made MattersADAMSTOWN, Pa., September 9, 2013 – American Made Matters®, an organization dedicated to educating consumers on the importance of buying American-made products, has declared November 19, 2013 the first annual American Made Matters® Day. On this day, American Made Matters® is encouraging consumers to buy at least one product produced by an American manufacturer to show their support for American manufacturing companies. Additionally, the event will kick-off a movement encouraging Americans to buy American manufactured products throughout the upcoming holiday shopping season.

American Made Matters® has declared November 19th American Made Matters Day not just because of the positive impact that American manufacturers have on jobs, but also because of its effect on local communities, the U.S. economy, product safety, the environment and the future of America. Don Rongione, president and founder of American Made Matters®, says he hopes that this day will help to further the organization’s mission of strengthening the American dream.

Rongione emphasizes the importance of American manufacturing to the economy: “Investing in a product that is made in America is investing in our country’s future,” he said, adding that it does not take a big investment to make a big difference. In fact, American Made Matters® has reported that spending just five percent more on U.S.-made goods could create an additional one million jobs in the U.S.

The U.S. Bureau of Economic Analysis reports that every $1 spent on American-made goods invests an additional $1.35 in the U.S. economy. Furthermore, according to the government’s Advanced Manufacturing Portal, one new manufacturing job creates 1.6 additional jobs in local service businesses. Jobs in high-tech manufacturing industries generate up to five local service jobs. This produces a ripple effect that leads to demand in other industries, such as technology, supply chain management and logistics.

“There are now more organizations dedicated to promoting American-made goods, making it easier than ever to identify nationally produced goods,” Rongione said. He added, “American Made Matters® alone has a list of nearly 200 member companies that use the American Made Matters® logo on at least some of their products.”

The Federal Trade Commission mandates that, in order to label a good as made in the U.S., all significant parts and processing that go into the product must be of U.S. origin. Additionally, the law requires Click here for the full article