How Google Rates Websites For “Quality”.

New SEO Guidelines!

Real live people are judging the quality of your website for Google.

Google Quality Raters

 

Google contracts thousands of people part-time to visit sites, evaluate them, and then include that information in Google’s search algorithm.

Search Quality Raters

Search Quality Raters are given actual searches to conduct, drawn from real searches that happen on Google. They then rate the quality of pages that appear in the top results.

Over time, that quality rater’s data might have an impact on low-quality pages that are spotted by raters, but the algorithm will also impact pages that weren’t reviewed. In other words, a particular site does not need to be visited by a quality rater to be negatively impacted.

Quality Raters use a set of guidelines that are about 200 pages long, instructing them on how to assess website quality and whether the results they review meet the needs of those who perform searches. The guidelines are linked at the bottom of this post.

Highlights From The Google Quality Guidelines

The Purpose of Search Quality Rating

The ratings will be used to evaluate search engine quality around the world. Good search engines give results that are helpful for users in their specific language and locale.

Website Reputation

A website’s reputation is based on the experience of real users, as well as the opinion of people who are experts in the topic of the website. Keep in mind that websites often represent real companies, organizations, and other entities. Therefore, reputation research applies to both the website and the actual company, organization, or entity that the website is representing.

A rater’s job is to truly evaluate the Page Quality of the site, not just blindly accept information on one or two pages of the website. Be skeptical of claims that websites make about themselves.

Overall Page Quality Rating

Here are the most important factors to consider when selecting an overall Page Quality rating:

  • Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Use the research on the additional factors below to inform your rating.
  • Main Content Quality and Amount: The rating should be based on the landing page of the task URL.
  • Website Information/information about who is responsible for the website: Links to help with website information research will be provided.
  • Website Reputation : Links to help with reputation research will be provided.

Note: Some tasks may ask the rater to view the page on their phone, but to do research (e.g., finding website information and reputation) on their desktop. Other tasks may ask the rater to do everything on desktop.

Characteristics of High Quality Pages

High quality pages are satisfying and achieve their purpose well. High quality pages exist for almost any purpose, from giving information to making you laugh.

What makes a High quality page? A High quality page may have the following characteristics:

  • High level of Expertise, Authoritativeness, and Trustworthiness (EAT), including the EAT of the publisher and/or individual author for news articles and information pages.
  • A satisfying amount of high quality main content.
  • Satisfying website information and/or information about who is responsible for the website or satisfying customer service information, if the page is primarily for shopping or includes financial transactions.

Characteristics of Low Quality Pages

“Keyword Stuffed” Main Content

Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.


What Website Owners Can Do Now:

  • Analyze your site objectively from both a content quality and user experience standpoint. Run a crawl, or several, to get a solid look at your entire site. Then analyze that crawl through a quality lens.
  • Improve low quality content and nuke thin content, or pages that shouldn’t be in Google’s index.
  • Tone down aggressive advertising. If you annoy your users, Google can pick that up. And if Google sees this in aggregate, you can get smoked. Beware.
  • Fix all major user experience problems on the site. Go through your site like a user would. If there are any issues that inhibit users achieving a goal, fix them. And fast.
  • Hunt down technical problems that can be causing either content or UX problems. For example, major fetch and render problems, tech glitches that can cause thin content, performance problems, and more. Technical SEO is extremely important to nail down. So don’t overlook what’s under the hood.
  • Continually work to add high quality content to your site. Make sure what you’re publishing is unique, relevant, and will satisfy user needs. If you can’t do that, don’t publish it. And boost the quality of content already on your site (if you feel some of it is lacking). Check the queries leading to your content and make sure it can meet or exceed user expectations. If it can’t, enhance it.

If you’re at all interested in the search engine performance of your site, you can view the entire rater guidelines by clicking here.

 


Internet Marketing and SEO are ever changing, we do our best to keep you up to date on all of the developing changes. We try to only bring you the updates that will have the biggest impact on you.

Thanks for reading!

AA Tanks – Hydropneumatic Tanks NEW SITE LAUNCH

AA Tanks – Hydropneumatic Tanks Launches Leading Edge Website.

AA Tanks
Being the foremost authority in industrial tanks; AA Tanks has always lead in new technology. They proved this yet again with the launch of a new website.

We first started working with AA Tanks 13 years ago on their very first website. This new website is their 3rd over that period. They have always realized the need to keep up with the latest technology not only in their products, but also in their web marketing.

This latest website (still at http://www.aatanks.com) offers increased and easier to navigate information, clean sharp images and even better mobile usability. In short; Google Loves this new site.

If you’re not familiar with AA Tanks, here is a description of their services:

AA tanks is a leading North American producer and marketer of ASME and non-ASME pressure vessels & storage tanks. This includes a large variety of Hydro-pneumatic tanks, replaceable bladder type Hydropneumatic tanks and plain steel epoxy lined Hydropneumatic tanks. Surge Arrestor tanks including replaceable bladder type Surge Arrestor tanks and plain steel epoxy lined Surge Arrestor tanks, Expansion tanks, Air Receiver tanks, Air Surge tanks, Vacuum tanks, Storage tanks, and Water treatment tanks, with many linings and coatings available. Special custom designs fabricated to your specifications from 2 to 20,000 gallons and from full vacuum to 1,000 psi.

We would like to thank AA Tanks for trusting Propel Pages with it’s web marketing for over a decade. We truly value our relationship.

If you like what you see and want to discuss how we can make your website more effective, please contact us today.

Michigan Mechanical Services – #1 Mechanical Service Contractor

We’d like to thank Michigan Mechanical Services of Taylor, MI for trusting us with their website redesign. Michigan Mechanical Services is the industry leader for service and repair of industrial equipment.Michigan Mechanical Services

Michigan Mechanical Services is the preferred service contractor for the following industries

  • Steel Manufacturing
  • Metal Stamping
  • Steel Processors
  • Power Generation
  • Auto Manufacturing
  • Mining
  • Oil Refineries
  • Asphalt/Aggregate
  • Paper Mills
  • Water Treatment
  • Plastic Injection Molding
  • Forging
  • Municipalities

Thanks again to Michigan Mechanical Services Corporation. Visit their site by clicking here: Michigan Mechanical Services

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