Google / Twitter Contract & SEO For Manufacturers

Good News For Manufacturing  (or any other) Companies Looking To Increase Their SEO!

Google Twitter Contract

Twitter and Google have reached an agreement to make Twitter updates more searchable to Google’s search engine.

From Bloomberg Business

Coming soon in 2015, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically.

Mutually Beneficial
The deal means “more opportunities for Twitter to convert, and possibly monetize, logged-out users,” he said. It will also increase the frequency that people with Twitter accounts check the site.
“For Google, we believe search results will be enhanced by access to real-time tweets and a much broader amount of content”.

How Does The Google / Twitter Deal Help Your Manufacturing Website’s SEO?

To put it simply, Twitter will be opening it’s doors to Google and allowing them to index Twitter’s tweets. This means (in a roundabout way) that Twitter’s 140 allowed characters may be counted as pseudo content for greater SEO. Since Google looks at popularity and relevance as indicators for search engine placement, the more a company tweets and gets retweeted, the better the chance of it leading to SEO “credit” and more traffic to your site.

So, does This Mean That If I Just Keep Posting Tweets It Will Help My SEO?

Sort answer: No

Long answer: Yes, if the tweets are seen as high value. What’s considered high value? Google in every part of its complicated algorithm is looking for quality indicators. In other words, they want to promote content that they feel is relevant and useful to a searcher. With this information in mind, you will need to write tweets that people are interested in and want to share. Posting tweets just for the sake of posting tweets will waste your time and do you no good. Just like a good website, the information will need to be compelling enough for people to spread it around.

Google and Twitter will start this agreement in the first half of this year, so now may be a good time to put your strategy in place.

Sidenote: Google and Facebook have no such agreement, so don’t plan on a Facebook strategy to be nearly as effective.

Do It Yourself SEO – New Series

DIY SEO

We are starting a series called “Do It Yourself SEO”. Within this series of posts we will discuss SEO tactics that those of the DIY crowd can try on their own before they decide to dole out the big bucks for a wiley SEO veteran, like myself.  We will do our best to describe the steps in easy to understand terms.

What To Do Before You Start Your DIY SEO.

#1 Install Google Analytics Tracking Code.

Of course we’ll need a way to track how well your DIY SEO campaign is working. It’s really hard to gauge your progress without hard evidence. Here is what I suggest; Google’s Analytics program is extremely robust and gathers more information than you’ll probably need, but the best part is that it’s FREE. Yep, free stuff. So, what are the steps to setting up your very own analytics account? See below for the instructions directly from Google.

Step 1: Sign up for an account.

Visit google.com/analytics to sign up for a new account. Click the Access Google Analytics button and follow the on-screen instructions.

Step 2: Set up account properties.

Google Analytics is flexible and can support different account configurations, but your setup affects how data appears in your reports. To help plan your setup, consult the articles in the overview of accounts, users, properties, and views.

If you’re setting up Google Analytics to track an app, consult the best practices for mobile-app analytics setup.

Step 3: Set up your tracking code.

Include the Analytics tracking ID and code in your website or mobile app in order to collect and send usage data to your Analytics account. You can track multiple properties in the same account, but every property must be set up individually. Follow different processes to set up web tracking and to set up mobile app tracking.

Once all of these steps are completed, you’re ready to start gathering data.

Now What?

Now we just wait. Why? We have to get some benchmark data to find out where you’re at before you make changes. My rule of thumb is 60-90 days as this will give us a better picture of traffic patterns for your particular industry. You’ll be able to see if particular days and times are better for traffic or if you are getting traffic from particular areas of the globe. All of these things matter and will allow you to hone your campaign to more narrow sectors.

That’s it for now! In the mean time you can get some great SEO info from our other blog posts. Keep checking back for our next installment of Do It Yourself SEO!

Thermal Spray Coatings

We came across this interesting table showing the different types of thermal spray coatings (flame sprayed coatings) by one of our clients. Had no idea that their thermal coating services were used by so many different industries.

Thermal spray processes used by various industrial segments

Industry Oxy-Fuel  Spray/Fuse  HVOF D-Gun Air Plasma Vac-Plasma Shroud Plasma
Aero gas turbine X X X X X X
Stationary gas turbine X X X X X
Hydro-steam turbine X X X X X X
Automotive engines X X X
Diesel engines X X X
Transportation non-engines X X X
Agriculture implementations X X X
Railroad X X X
Iron and steel manufacture X X X X
Steel rolling mills X X X X
Iron and steel casting X X
Forging X X
Copper and brass mills X
Ship and boat manufacture and repair X
Oil and gas exploration X X X X X
Mining, construction and dredging X X X X
Rock products X X X X
Screening
Cement and structural clay X X X
Chemical processing X X X X X
Rubber and plastic manufacture X X X X
Textile X X X X
Food processing X X X X X
Electrical utilities X X
Pulp and paper X X X
Printing equipment X X X
Defense and aerospace X X X X X
Nuclear X X X
Medical X X X X X
Business equipment X X X
Electrical and electronics X X X X
Architectural X X X
Gas manufacture X X X

Check out Flame Spray Coating’s Website & Get A FREE Quote Today!