Another possible sales channel for manufacturing and industrial B2B sales expands
eBay Inc. last week announced a significant combining and rebranding of several different eBay business-to-business (B2B) offerings, bringing them all under one umbrella the company calls eBay Business Supply. The eBay B2B offerings now encompassed under eBay Business Supply are: Business & Industrial, SAP Ariba Spot Buy, and eBay Wholesale Deals solutions.
eBay Inc. cites a Forrester study that projects the U.S B2B ecommerce market will grow from $780 billion in 2015 to $1.13 trillion in 2020. eBay appears to be trying to expand beyond its $4 billion B2B sales with the launch of eBay Business Supply.
The major product categories on eBay Business Supply include:
- Electrical & Test Equipment
- MRO & Industrial Supply
- Healthcare, Lab & Life Science
- Manufacturing & Metalworking
- Restaurant & Catering, and others
This expanded sales channel from eBay allows for even more competition with Amazon in the manufacturing B2B sales space.
We have helped multiple clients expand their sales through eBay and Amazon. If you have any questions on the process, feel free to contact us.
So what makes a great manufacturing website? Here are the criteria.
1. Strong and clear message
Your manufacturing website design is your best chance to make a lasting impression to your customers. What is the first thing visitors see when they come to your website? Do they understand your site’s purpose? In order to have a successful and engaging website, it should have a simple and clear message that all visitors can understand. The best way to communicate your website’s purpose is through a clear message on your homepage. This will also help search engines categorize your website for appropriate keywords and phrases. If you are building your website with Yola, you may want to review this article. Think about what your website does or what you want it to do. What products or services do you offer? Then, on your homepage clearly display that message in your content. Many websites online fail to communicate the essence of their website to customers on their homepage and, thereby, lose valuable leads and sales. Your website is often a potential customer’s first impression of your business. Make it count.
2. Easy navigation
Another important feature of a good manufacturing website is navigation. Many website owners fail to include well-structured pages or clear navigation tabs that lead visitors to relevant sections of their website. Organize the information on your website in a simple and structured way. Think of the general path you would like a site visitor to take. In many cases, adding sub-pages to the top navigation will be the best option for organizing your information into specific categories. Think through your web pages’ structure so that it all makes sense in a logical flow. That way, when customers visit your website, they will have an easier time navigating to the information on your website that is most relevant to them.
3. Content and more content
The main function of your manufacturing website is to convey relevant content to your visitors and help them understand the problems that your products and/or services solve. Your content is the single most important element in increasing customers. Make sure that the content you add to your site is displayed in a simple and clear manner. Use clear and error-free language that will encourage your visitors to dig deeper for more information about your business. You’ll want to include keywords that relevant to your business and industry in your page titles, meta tags, headings and in your website’s content so that your potential customers can find your business online. This tactic is called search engine optimization (SEO).
Below is a list of the best manufacturing web designs – 2016 Michigan Edition.
If you see a site that gives you inspiration for your own website, please let us know. If you’d like help in the design of your own website, feel free to contact us by clicking on this link. You may just make the list of the best manufacturing website designs in Michigan of 2017.
Best Manufacturing Website Design – Livonia, MI
Best Manufacturing Website Design – Roseville, MI
Best Manufacturing Website Design – Royal Oak, MI
Best Manufacturing Website Design – Shelby Twp, MI
Best Manufacturing Website Design – Farmington, MI
Best Manufacturing Website Design – Romulus, MI
Best Manufacturing Website Design – Brighton, MI
Best Manufacturing Website Design – Fraser, MI
Best Manufacturing Website Design – Warren, MI
Best Manufacturing Website Design – Saline, MI
Best Manufacturing Website Design – Fenton, MI
Best Manufacturing Website Design – Centerline, MI
Best Manufacturing Website Design – Fraser, MI
We’d like to thank Hamby Corporation of Valencia, CA for trusting us with their website redesign. Hamby Corp. is the industry leader for both flex and rigid flex PCB & PWB manufacturing.
Hamby’s services include both flex and rigid flex PCB & PWB manufacturing, assembly, mechanical mockups, prototypes, and in house testing – all from a single source. Our customer support team has developed critical customer application requirements in designing and fabricating flexible, rigid-flex, and rigid PCBs. Reduce vendor count, production delays, and improve overall quality by partnering with Hamby Corporation.
Thanks again to Hamby Corporation. Visit their site by clicking here: Hamby Corporation
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