If you have a Michigan business that caters to other businesses, then you know that these days, not having a B2B website is a marketing blunder. More people use the Internet than any other media to find products, services and companies in Michigan, and abroad, and if you’re not online, you’re not in the game!
If you haven’t already consulted a B2B web development company about developing an online marketing plan, then you’re probably wondering how you can make online marketing work for you.
Here are ten simple B2B web design tips that can help you to improve your online presence right now:
1. Keep it simple
When it comes to navigation, layout and design, there are a few unwritten rules you don’t want to break. Make your content easy to find, or your visitors might get frustrated, and look elsewhere. Those looking for B2B info, generally speaking, have short attention spans.
2. Use information marketing
Marketing and advertising guru Seth Godin says that information marketing is the only marketing left, so use information to boost your credibility, keep customers on your site, and create a reputation as an expert in your business arena.
3. Quality B2B content
Make sure that your content is always high quality. Avoid common mistakes like keyword stuffing, and try to put yourself in your visitor’s shoes – what would you want to read if you visited a site like yours?
Use a blog to add less formal, yet still valuable content and news about your industry, your products and services, and any other relevant information.
5. Compelling offers
Add downloadable content – create a resource center. Whether it’s a white paper, an eBook or a tool, adding interesting content to your site can bring in visitors.
6. Encourage collaboration
Consider an interactive platform, like a forum or chat area. Sites that are all text, and all static, are unlikely to bring you repeat visitors!
7. Form and function
Think about form AND function when you design. You want your site to look good, but also perform well. Make sure that you check for broken links, pages that don’t load properly, and other problems whenever you update your site.
8. Keep content fresh
Make it a rule to upload new content regularly. Not only will it improve your search engine rankings, but also bring visitors back, to view your new content.
9. Social media integration
Link your social network profiles to your site. Social networks can be a big boost to your marketing, and they can help you to build an online marketing network.
10. Competitive analysis
Look at your competitors sites. Look at other great sites out there. What do you love? What do you hate? Borrow the best ideas, and make them your own, and avoid the mistakes!
A B2B web development agency can help you to improve your website, but you don’t always need a B2B web development agency to make a great start. All business owners can have great sites, if they focus on giving visitors what they want – information, and an element of interactivity.
Every B2B web development agency out there will tell you that there’s a big difference between a brochure, and a great website. Remember that, and make sure that you use the tools and resources that the online medium offers to build a truly great site. You’ll be glad you did!