Author Archives: Mike Stover

About Mike Stover

Mike Stover has been in the Internet marketing business since 1998. Over the past decade Mike has worked on large web projects, such as chevrolet.com, as well as smaller websites for the local Mom & Pop manufacturing business. Regardless of the size of the business, Mike has always helped his clients gain greater exposure through intelligent Search Engine Optimization (SEO) practices and websites that just flat out get more business. Mike has also presented at workshops for business and trade organizations. Mike is considered the Guru on Manufacturing & Industrial Business Website SEO.

New Website Launch – Propel Pages B2B Web Design is Reborn!

New Propel Pages website

It has been many years since we have redesigned our website. It has definitely been a long time coming, but we are happy to say it is finished and launched. We hope you find the new design and content to be informative and easy to use.

The Ever Changing Landscape of Web Development

Websites have always been ever changing. With the exponential increase in device launches and mobile requirements it can be hard to keep up. At Propel Pages we saw this coming early on. It is important our clients (and future clients) know that we will only offer the best performing websites. Our websites are full of easy to use tools for the client and also offer exceptional Search Engine Optimization.

We hope you enjoy the new site. We offer a Free Quote if you are interested in any of our services. From a complete site redesign to juicing up your SEO, we can get it done for you.

Chrome’s Upcoming Security Warning For Websites That Use Forms

Google To Block Visitors To Websites Like Yours Starting In October!

Chrome to show Security Warnings To Those Sites That Use Contact or RFQ Forms and Do Not Have An SSL Certificate In Place.

Google Security Warning

 

Starting October 2017, Chrome (version 62) will show a “NOT SECURE” warning when users enter text in a form on an HTTP page, and for all HTTP pages in Incognito mode.

How Do I Check If My Site Will Be Effected?

Go to your website and if the address bar shows http://yoursite.com instead of https://yoursite.com and you have any kind of form on your site, you will be effected.

Below are the forms you most likely would have on your site that would cause the warning:

  • Contact Form
  • Request For Quote Form
  • Search Box
  • Newsletter SignUp Form

How Many Visitors Actually Use Chrome?

Our data from several manufacturing/industrial clients shows an average of 56% of visitors come to your site using the Chrome browser. That number is way to large to ignore!

How Do I Fix This?

SSL certificates can be purchased from several companies and installed on your hosting server. Virtually all hosting companies will do this for you if you buy the SSL certificate through them. SSL certificates range from $30 to $200 depending on the type of hosting and website you have.

What if I have several websites, but they are hosted on the same server?

Each domain name will need its own SSL certificate; ex: www.mydomain.com & www.mydomain.net would each need their own SSL.

What if we host our website on our own in-house server?

Your IT person will need to handle the installation and purchase of the SSL certificate.

What are the specific details of what’s required from Google?

Here is a link to Google’s instructions: Secure your site with HTTPS

I Don’t Understand Any Of This!

I will be happy to help you out in any way I can. You can just email me at mike@propelpages.com and I can point you in the right direction.

How Google Rates Websites For “Quality”.

New SEO Guidelines!

Real live people are judging the quality of your website for Google.

Google Quality Raters

 

Google contracts thousands of people part-time to visit sites, evaluate them, and then include that information in Google’s search algorithm.

Search Quality Raters

Search Quality Raters are given actual searches to conduct, drawn from real searches that happen on Google. They then rate the quality of pages that appear in the top results.

Over time, that quality rater’s data might have an impact on low-quality pages that are spotted by raters, but the algorithm will also impact pages that weren’t reviewed. In other words, a particular site does not need to be visited by a quality rater to be negatively impacted.

Quality Raters use a set of guidelines that are about 200 pages long, instructing them on how to assess website quality and whether the results they review meet the needs of those who perform searches. The guidelines are linked at the bottom of this post.

Highlights From The Google Quality Guidelines

The Purpose of Search Quality Rating

The ratings will be used to evaluate search engine quality around the world. Good search engines give results that are helpful for users in their specific language and locale.

Website Reputation

A website’s reputation is based on the experience of real users, as well as the opinion of people who are experts in the topic of the website. Keep in mind that websites often represent real companies, organizations, and other entities. Therefore, reputation research applies to both the website and the actual company, organization, or entity that the website is representing.

A rater’s job is to truly evaluate the Page Quality of the site, not just blindly accept information on one or two pages of the website. Be skeptical of claims that websites make about themselves.

Overall Page Quality Rating

Here are the most important factors to consider when selecting an overall Page Quality rating:

  • Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Use the research on the additional factors below to inform your rating.
  • Main Content Quality and Amount: The rating should be based on the landing page of the task URL.
  • Website Information/information about who is responsible for the website: Links to help with website information research will be provided.
  • Website Reputation : Links to help with reputation research will be provided.

Note: Some tasks may ask the rater to view the page on their phone, but to do research (e.g., finding website information and reputation) on their desktop. Other tasks may ask the rater to do everything on desktop.

Characteristics of High Quality Pages

High quality pages are satisfying and achieve their purpose well. High quality pages exist for almost any purpose, from giving information to making you laugh.

What makes a High quality page? A High quality page may have the following characteristics:

  • High level of Expertise, Authoritativeness, and Trustworthiness (EAT), including the EAT of the publisher and/or individual author for news articles and information pages.
  • A satisfying amount of high quality main content.
  • Satisfying website information and/or information about who is responsible for the website or satisfying customer service information, if the page is primarily for shopping or includes financial transactions.

Characteristics of Low Quality Pages

“Keyword Stuffed” Main Content

Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.


What Website Owners Can Do Now:

  • Analyze your site objectively from both a content quality and user experience standpoint. Run a crawl, or several, to get a solid look at your entire site. Then analyze that crawl through a quality lens.
  • Improve low quality content and nuke thin content, or pages that shouldn’t be in Google’s index.
  • Tone down aggressive advertising. If you annoy your users, Google can pick that up. And if Google sees this in aggregate, you can get smoked. Beware.
  • Fix all major user experience problems on the site. Go through your site like a user would. If there are any issues that inhibit users achieving a goal, fix them. And fast.
  • Hunt down technical problems that can be causing either content or UX problems. For example, major fetch and render problems, tech glitches that can cause thin content, performance problems, and more. Technical SEO is extremely important to nail down. So don’t overlook what’s under the hood.
  • Continually work to add high quality content to your site. Make sure what you’re publishing is unique, relevant, and will satisfy user needs. If you can’t do that, don’t publish it. And boost the quality of content already on your site (if you feel some of it is lacking). Check the queries leading to your content and make sure it can meet or exceed user expectations. If it can’t, enhance it.

If you’re at all interested in the search engine performance of your site, you can view the entire rater guidelines by clicking here.

 


Internet Marketing and SEO are ever changing, we do our best to keep you up to date on all of the developing changes. We try to only bring you the updates that will have the biggest impact on you.

Thanks for reading!