How To Protect Yourself From Google Penalties Now!
Google is planning to roll out penalties for sites that are not user friendly on mobile devices. With the rapidly growing number of mobile searches taking place, those of us in the SEO biz have been waiting for this type of action. Google (along with Propel Pages, as well) have been pushing one website for all devices design standards for years. Many inbound marketing (web design, SEO, etc.) companies have pushed their clients toward a separate mobile site. Most of the time these mobile sites offer a dumbed down version of the full site. We have never thought this was a good idea, and Google will now penalize many of the folks that do this.
Flash Animations & Un-Playable Video Will Be Penalized!
If you have Flash animation or video that is not compatible with mobile devices, you will be penalized. Most current mobile devices do not play Flash animations, so it’s important …KEEP READING
I’ve been getting several inquiries lately about how to run a successful email campaign from my industrial clients. I thought that a short list of tips that can help point those people in the right direction may help. Whether you’ll be running your email campaign or you contract with someone to do it, there are a few things that can make a big difference in the campaign’s success.
Have a clear focus on what you hope to accomplish.
This sounds pretty simple, but you’d be surprised the amount of businesses that send out an email blast (the slang for what these emails are called) without an end goal. It’s necessary you identify what you want the recipient to do with the email. Do you want them to click on a link to get to a special offer, or are you providing information that they will find valuable so that they may use your services or click on a link to read your other blog posts? Identify what you want the recipient action to be and tailor your email to that result.
Google has just launched some great information for those with a hacked website. If you’ve ever had a website hacked, you understand how horrible the experience can be. If you have a business website, this hacking my virtually put you out of business until it is corrected. Once the site is “cleaned” you’ll have to file to get Google to lift the warning from it’s index that your site is dangerous. Here is some of the information from Google on how to avoid your website getting hacked. To get the complete info, Click Here to go to Google’s “Webmasters Help For Hacked Sites” website.
How to avoid ever needing Help for hacked sites
Just as you focus on making a site that’s good for users and search-engine friendly, keeping your site secure — for you and your visitors — is also paramount. When site owners fail to keep their site secure, hackers may exploit the vulnerability. If a hacker exploits a vulnerability, then you might need Help for hacked sites. So, to potentially avoid this scenario:
Be vigilant about keeping software updated
Understand the security practices of all applications, plugins, third-party software, etc., before you install them on your server. A security vulnerability in one software application can affect the safety of your entire site
Remove unnecessary or unused software
Enforce creation of strong passwords
Keep all devices used to log in to your servers secure (updated operating system and browser)