Category Archives: web marketing for manufacturers

Web marketing information for manufacturers and industrial businesses.

How Google Rates Websites For “Quality”.

New SEO Guidelines!

Real live people are judging the quality of your website for Google.

Google Quality Raters

 

Google contracts thousands of people part-time to visit sites, evaluate them, and then include that information in Google’s search algorithm.

Search Quality Raters

Search Quality Raters are given actual searches to conduct, drawn from real searches that happen on Google. They then rate the quality of pages that appear in the top results.

Over time, that quality rater’s data might have an impact on low-quality pages that are spotted by raters, but the algorithm will also impact pages that weren’t reviewed. In other words, a particular site does not need to be visited by a quality rater to be negatively impacted.

Quality Raters use a set of guidelines that are about 200 pages long, instructing them on how to assess website quality and whether the results they review meet the needs of those who perform searches. The guidelines are linked at the bottom of this post.

Highlights From The Google Quality Guidelines

The Purpose of Search Quality Rating

The ratings will be used to evaluate search engine quality around the world. Good search engines give results that are helpful for users in their specific language and locale.

Website Reputation

A website’s reputation is based on the experience of real users, as well as the opinion of people who are experts in the topic of the website. Keep in mind that websites often represent real companies, organizations, and other entities. Therefore, reputation research applies to both the website and the actual company, organization, or entity that the website is representing.

A rater’s job is to truly evaluate the Page Quality of the site, not just blindly accept information on one or two pages of the website. Be skeptical of claims that websites make about themselves.

Overall Page Quality Rating

Here are the most important factors to consider when selecting an overall Page Quality rating:

  • Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Use the research on the additional factors below to inform your rating.
  • Main Content Quality and Amount: The rating should be based on the landing page of the task URL.
  • Website Information/information about who is responsible for the website: Links to help with website information research will be provided.
  • Website Reputation : Links to help with reputation research will be provided.

Note: Some tasks may ask the rater to view the page on their phone, but to do research (e.g., finding website information and reputation) on their desktop. Other tasks may ask the rater to do everything on desktop.

Characteristics of High Quality Pages

High quality pages are satisfying and achieve their purpose well. High quality pages exist for almost any purpose, from giving information to making you laugh.

What makes a High quality page? A High quality page may have the following characteristics:

  • High level of Expertise, Authoritativeness, and Trustworthiness (EAT), including the EAT of the publisher and/or individual author for news articles and information pages.
  • A satisfying amount of high quality main content.
  • Satisfying website information and/or information about who is responsible for the website or satisfying customer service information, if the page is primarily for shopping or includes financial transactions.

Characteristics of Low Quality Pages

“Keyword Stuffed” Main Content

Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.


What Website Owners Can Do Now:

  • Analyze your site objectively from both a content quality and user experience standpoint. Run a crawl, or several, to get a solid look at your entire site. Then analyze that crawl through a quality lens.
  • Improve low quality content and nuke thin content, or pages that shouldn’t be in Google’s index.
  • Tone down aggressive advertising. If you annoy your users, Google can pick that up. And if Google sees this in aggregate, you can get smoked. Beware.
  • Fix all major user experience problems on the site. Go through your site like a user would. If there are any issues that inhibit users achieving a goal, fix them. And fast.
  • Hunt down technical problems that can be causing either content or UX problems. For example, major fetch and render problems, tech glitches that can cause thin content, performance problems, and more. Technical SEO is extremely important to nail down. So don’t overlook what’s under the hood.
  • Continually work to add high quality content to your site. Make sure what you’re publishing is unique, relevant, and will satisfy user needs. If you can’t do that, don’t publish it. And boost the quality of content already on your site (if you feel some of it is lacking). Check the queries leading to your content and make sure it can meet or exceed user expectations. If it can’t, enhance it.

If you’re at all interested in the search engine performance of your site, you can view the entire rater guidelines by clicking here.

 


Internet Marketing and SEO are ever changing, we do our best to keep you up to date on all of the developing changes. We try to only bring you the updates that will have the biggest impact on you.

Thanks for reading!

Best Manufacturing Website Designs 2016 Michigan Edition

best manufacturing website designs 2016 MichiganSo what makes a great manufacturing website? Here are the criteria.

1. Strong and clear message
Your manufacturing website design is your best chance to make a lasting impression to your customers. What is the first thing visitors see when they come to your website? Do they understand your site’s purpose? In order to have a successful and engaging website, it should have a simple and clear message that all visitors can understand. The best way to communicate your website’s purpose is through a clear message on your homepage. This will also help search engines categorize your website for appropriate keywords and phrases. If you are building your website with Yola, you may want to review this article. Think about what your website does or what you want it to do. What products or services do you offer? Then, on your homepage clearly display that message in your content. Many websites online fail to communicate the essence of their website to customers on their homepage and, thereby, lose valuable leads and sales. Your website is often a potential customer’s first impression of your business. Make it count.
2. Easy navigation
Another important feature of a good manufacturing website is navigation. Many website owners fail to include well-structured pages or clear navigation tabs that lead visitors to relevant sections of their website. Organize the information on your website in a simple and structured way. Think of the general path you would like a site visitor to take. In many cases, adding sub-pages to the top navigation will be the best option for organizing your information into specific categories. Think through your web pages’ structure so that it all makes sense in a logical flow. That way, when customers visit your website, they will have an easier time navigating to the information on your website that is most relevant to them.
3. Content and more content
The main function of your manufacturing website is to convey relevant content to your visitors and help them understand the problems that your products and/or services solve. Your content is the single most important element in increasing customers. Make sure that the content you add to your site is displayed in a simple and clear manner. Use clear and error-free language that will encourage your visitors to dig deeper for more information about your business. You’ll want to include keywords that relevant to your business and industry in your page titles, meta tags, headings and in your website’s content so that your potential customers can find your business online. This tactic is called search engine optimization (SEO).

Below is a list of the best manufacturing web designs – 2016 Michigan Edition.

If you see a site that gives you inspiration for your own website, please let us know. If you’d like help in the design of your own website, feel free to contact us by clicking on this link. You may just make the list of the best manufacturing website designs in Michigan of 2017.

Best Manufacturing Website Design – Livonia, MI

Odyssey Electronics

Best Manufacturing Website Design – Roseville, MI

Wolverine Bronze

Best Manufacturing Website Design – Royal Oak, MI

HGM II Cutting Tools

Best Manufacturing Website Design – Shelby Twp, MI

VanLoon Industries

Best Manufacturing Website Design – Farmington, MI

Rivets In Stock

Best Manufacturing Website Design – Romulus, MI

Michigan Wine Barrels

Best Manufacturing Website Design – Brighton, MI

Fortech Products

Best Manufacturing Website Design – Fraser, MI

Flame Spray Coating Company

Best Manufacturing Website Design – Warren, MI

J&J Burning and Fabricating

Best Manufacturing Website Design – Saline, MI

Invertech

Best Manufacturing Website Design – Fenton, MI

McDunnough Plastic Michigan Recycler

Best Manufacturing Website Design – Centerline, MI

AA Tanks

Best Manufacturing Website Design – Fraser, MI

Inter-Lakes Bases

Free Manufacturing Website Quote

Hamby Corporation – PCB, PWB, & Assembly Industry Leader

hamby-ssWe’d like to thank Hamby Corporation of Valencia, CA for trusting us with their website redesign. Hamby Corp. is the industry leader for both flex and rigid flex PCB & PWB manufacturing.

Hamby’s services include both flex and rigid flex PCB & PWB manufacturing, assembly, mechanical mockups, prototypes, and in house testing – all from a single source. Our customer support team has developed critical customer application requirements in designing and fabricating flexible, rigid-flex, and rigid PCBs. Reduce vendor count, production delays, and improve overall quality by partnering with Hamby Corporation.

Thanks again to Hamby Corporation. Visit their site by clicking here: Hamby Corporation

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