Tag Archives: google seo update

How Website Security Means Better SEO

Google SEO HTTPS standardsGoogle is on a mission to make the web safer. If you’re on board with Google and their website security measures, you’ll be rewarded with better SEO starting now. We have provided the information needed below to ensure that you get the highest SEO ranking possible with these new website security measures. Google isn’t saying exactly how important this is, but from all indications, they are pretty serious about it.

Here is a snippet from the Google Webmaster Central website

Security is a top priority for Google. We invest a lot in making sure that our services use industry-leading security, like strong HTTPS encryption by default. That means that people using Search, Gmail and Google Drive, for example, automatically have a secure connection to Google.

Beyond our own stuff, we’re also working to make the Internet safer more broadly. A big part of that is making sure that websites people access from Google are secure. For instance, we have created resources to help webmasters prevent and fix security breaches on their sites.

We want to go even further. At Google I/O a few months ago, we called for “HTTPS everywhere” on the web.

So, this makes sense. Google wants to make sure when they give a result for a website, that website is secure for the visitor. Who doesn’t want that?

HTTPS?

So Google talks about HTTPS encryption, what is that? HTTPS (Hypertext Transfer Protocol over Secure Socket Layer) is something you’ll typically see at an ecommerce website. HTTPS is a secure encrypted connection between you and the website. This allows for the transfer of sensitive information like credit card numbers to be transferred back and forth. You should see a little padlock (or other indicator) in the address bar when a HTTPS connection is present.
https padlock

So How Do We Make Google Happy? (Like asking “How do I keep my wife happy?”)

The answer is fairly straightforward. You should have your hosting company install a SSL (Secure Socket Layer) on your website account. This most likely will cost extra for a one time and a yearly fee. When looking at the low cost of hosting and relative low cost of a SSL, it’s not a bank breaker. The next step is a bit more complicated. You have to tell the world that your website address has changed. It really hasn’t changed per se, but if your website is http://www.yoursite.com, it will now be https://www.yoursite.com. The only thing that has changed is the http to https. As small of a change as this is, it is viewed as an entirely different address. Making the adjustments to handle this without loosing website traffic and thus your hard earned SEO ranking can be fairly simple to very complex. It is something you will probably need to contact your web person about. If done incorrectly, it can knock your website right out of existence and off of Google, so proceed with caution if handling this yourself. You can read more info on what Google requires HERE.

I Think I May Have A Website SSL & HTTPS In Place.

If you think your website is already set-up with HTTPS, you can test its security level and configuration with the Qualys Lab tool. If you find that you do not have the HTTPS straightened away, now is a good time to start think about it. If you have additional questions about this, as always, contact me for more information at mike@propelpages.com

Google SEO Changes | Entering Year 5

Organic Keywords No Longer Reported by Google & Other Important SEO Information

5 yr SEO business Google
We are entering into our 5th year delivering information on industrial and manufacturing SEO and web design. There have been many changes to how Google views sites and overall SEO performance. We have stayed very much on top of these Google changes and would like to take this opportunity to list some of Google’s biggest updates so far this year.

Google Analytics showing increases in “(not provided)” for organic keyword referrals

Google has decided to shut-off all keyword tracking for organic referrals. This means that as time goes on, we will no longer be able to see what keywords were used to get to your site from Google’s organic search (“not provided” shown in Analytics). The prediction is that by mid-November not-provided may be at 100%. Why this change? Google was accused of giving the National Security Agency access to its search data back in June, so many industry insiders believe that this is in reaction to the fallout created from this action. Google has publicly said that removing this data will increase user security.

What does all of this mean?

This means that since site owners will no longer be able to use this data from Google, they will have to rely on evaluating a more broad approach of page trending. Site owners will also have to rely on tools in addition to Google Analytics.  However, Bing/Yahoo will continue to offer this keyword information, so this may offer a bit of data.

Google SEO Changes & Updates

(below list provided by Moz.com. If you’d like some greater detailed information, please visit their site or contact us. PropelPages is proud to be a Moz Pro.)

Panda #24 — January 22, 2013

Google announced its first official update of 2013, claiming 1.2% of queries affected. Read more. It really gets interesting now

Is Your Website Mobile Friendly? Google Penalties Coming If Not!

How To Protect Yourself From Google Penalties Now!

Google mobile penalty

Google is planning to roll out penalties for sites that are not user friendly on mobile devices. With the rapidly growing number of mobile searches taking place, those of us in the SEO biz have been waiting for this type of action. Google (along with Propel Pages, as well) have been pushing one website for all devices design standards for years. Many inbound marketing (web design, SEO, etc.) companies have pushed their clients toward a separate mobile site. Most of the time these mobile sites offer a dumbed down version of the full site. We have never thought this was a good idea, and Google will now penalize many of the folks that do this.

Flash Animations & Un-Playable Video Will Be Penalized!

If you have Flash animation or video that is not compatible with mobile devices, you will be penalized. Most current mobile devices do not play Flash animations, so it’s important …KEEP READING