Incorporating a strong SEO plan into the initial development of a website is paramount to the websites success. A website with a strong SEO foundation will perform well overtime without the need for extensive SEO “repairs”.
- Choose your website platform so content is well organized, well accessible both for users and search engines.
- Design a layout that meets the latest standards in usability for search engines and users.
- Your new design should have a modern look with tools that users expect when visiting a website in your industry.
- Make it as easy as possible for your content to be shared by your visitors.
Incorporate video, audio and social media websites with your business properly. This means to use these tools when applicable. There is no need to have these tools if they don’t offer value to the user.