Google / Twitter Contract & SEO For Manufacturers

Good News For Manufacturing  (or any other) Companies Looking To Increase Their SEO!

Google Twitter Contract

Twitter and Google have reached an agreement to make Twitter updates more searchable to Google’s search engine.

From Bloomberg Business

Coming soon in 2015, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically.

Mutually Beneficial
The deal means “more opportunities for Twitter to convert, and possibly monetize, logged-out users,” he said. It will also increase the frequency that people with Twitter accounts check the site.
“For Google, we believe search results will be enhanced by access to real-time tweets and a much broader amount of content”.

How Does The Google / Twitter Deal Help Your Manufacturing Website’s SEO?

To put it simply, Twitter will be opening it’s doors to Google and allowing them to index Twitter’s tweets. This means (in a roundabout way) that Twitter’s 140 allowed characters may be counted as pseudo content for greater SEO. Since Google looks at popularity and relevance as indicators for search engine placement, the more a company tweets and gets retweeted, the better the chance of it leading to SEO “credit” and more traffic to your site.

So, does This Mean That If I Just Keep Posting Tweets It Will Help My SEO?

Sort answer: No

Long answer: Yes, if the tweets are seen as high value. What’s considered high value? Google in every part of its complicated algorithm is looking for quality indicators. In other words, they want to promote content that they feel is relevant and useful to a searcher. With this information in mind, you will need to write tweets that people are interested in and want to share. Posting tweets just for the sake of posting tweets will waste your time and do you no good. Just like a good website, the information will need to be compelling enough for people to spread it around.

Google and Twitter will start this agreement in the first half of this year, so now may be a good time to put your strategy in place.

Sidenote: Google and Facebook have no such agreement, so don’t plan on a Facebook strategy to be nearly as effective.