What is Google My Business?
Google My Business is a recently expanded version of Google’s business listing that has been around for years. Google My Business includes your business details to Google’s search results. Your business listing becomes a large display advertisement that holds a large portion of real estate on the search results page. If you aren’t taking advantage of it you are missing out on potential business.
Below is an example of our Google My Business listing
You can see from the listing above that there is a good deal of information shown about your business…and it’s all absolutely free!
How You Can Control What Is Displayed For Google My Business
The first step is to set-up a Google Business Account. Below are the steps to do so:
- Sign in to Google My Business at https://business.google.com.
- If you have only one location, click All locations from the menu. (If you have two or more locations, proceed to the next step.)
- Click the three dash menu icon in the top left corner of the page, then click Create business account.
- Enter a business account name and click Done.
Google My Business Information Blocks
Once your business account has been created, you may start editing the information. You’ll see that the Google My Business listing is broken up into different information blocks. Let’s go over these info blocks one by one.
The photos block lets you add whatever photos you feel best represent your business and may help potential customers. The photos can include the following:
- Examples of your products
- Your location/building
- Anything else you feel would help explain what you do
The map block shows a map of your location or locations. It can also show a service area if you specify that you only do business in a particular region.
The contact block displays all of the important contact info. This includes your address, hours of operation, phone number, and a really cool messaging button on mobile. When your listing is shown on a mobile device, the user has the option of sending you a SMS message. This is a great option for users as it is fast and can be used regardless of the time of day.
The posts block is a great new tool that lets you post special information or a call to action to send customers to your website. Consider this a FREE AD on Google!
The image above shows a “Post”. This is your time to put on your marketing hat. A post can contain any kind of information with a call to action. A post can contain an image, 100-300 words and a call to action.
Calls to action include:
- Learn More
- Sign Up
- Get Offer
A Great Opportunity For Free Marketing!
This is such a great opportunity to get visitors to your website. Posts can be added and changed whenever you like adding multiple opportunities for engagement. You MUST take advantage of this. You’ll find that completing the Google My Business listing takes relatively little time. This is just one more opportunity to gain traffic and your competition is probably not even aware of it.