Category Archives: SEO

SEO (search engine optimization) tips and information to propel your website to the top of the search engines.

How Google Rates Websites For “Quality”.

New SEO Guidelines!

Real live people are judging the quality of your website for Google.

Google Quality Raters


Google contracts thousands of people part-time to visit sites, evaluate them, and then include that information in Google’s search algorithm.

Search Quality Raters

Search Quality Raters are given actual searches to conduct, drawn from real searches that happen on Google. They then rate the quality of pages that appear in the top results.

Over time, that quality rater’s data might have an impact on low-quality pages that are spotted by raters, but the algorithm will also impact pages that weren’t reviewed. In other words, a particular site does not need to be visited by a quality rater to be negatively impacted.

Quality Raters use a set of guidelines that are about 200 pages long, instructing them on how to assess website quality and whether the results they review meet the needs of those who perform searches. The guidelines are linked at the bottom of this post.

Highlights From The Google Quality Guidelines

The Purpose of Search Quality Rating

The ratings will be used to evaluate search engine quality around the world. Good search engines give results that are helpful for users in their specific language and locale.

Website Reputation

A website’s reputation is based on the experience of real users, as well as the opinion of people who are experts in the topic of the website. Keep in mind that websites often represent real companies, organizations, and other entities. Therefore, reputation research applies to both the website and the actual company, organization, or entity that the website is representing.

A rater’s job is to truly evaluate the Page Quality of the site, not just blindly accept information on one or two pages of the website. Be skeptical of claims that websites make about themselves.

Overall Page Quality Rating

Here are the most important factors to consider when selecting an overall Page Quality rating:

  • Expertise, Authoritativeness, Trustworthiness: This is an important quality characteristic. Use the research on the additional factors below to inform your rating.
  • Main Content Quality and Amount: The rating should be based on the landing page of the task URL.
  • Website Information/information about who is responsible for the website: Links to help with website information research will be provided.
  • Website Reputation : Links to help with reputation research will be provided.

Note: Some tasks may ask the rater to view the page on their phone, but to do research (e.g., finding website information and reputation) on their desktop. Other tasks may ask the rater to do everything on desktop.

Characteristics of High Quality Pages

High quality pages are satisfying and achieve their purpose well. High quality pages exist for almost any purpose, from giving information to making you laugh.

What makes a High quality page? A High quality page may have the following characteristics:

  • High level of Expertise, Authoritativeness, and Trustworthiness (EAT), including the EAT of the publisher and/or individual author for news articles and information pages.
  • A satisfying amount of high quality main content.
  • Satisfying website information and/or information about who is responsible for the website or satisfying customer service information, if the page is primarily for shopping or includes financial transactions.

Characteristics of Low Quality Pages

“Keyword Stuffed” Main Content

Pages may be created to lure search engines and users by repeating keywords over and over again, sometimes in unnatural and unhelpful ways. Such pages are created using words likely to be contained in queries issued by users. Keyword stuffing can range from mildly annoying to users, to complete gibberish. Pages created with the intent of luring search engines and users, rather than providing meaningful MC to help users, should be rated Lowest.

What Website Owners Can Do Now:

  • Analyze your site objectively from both a content quality and user experience standpoint. Run a crawl, or several, to get a solid look at your entire site. Then analyze that crawl through a quality lens.
  • Improve low quality content and nuke thin content, or pages that shouldn’t be in Google’s index.
  • Tone down aggressive advertising. If you annoy your users, Google can pick that up. And if Google sees this in aggregate, you can get smoked. Beware.
  • Fix all major user experience problems on the site. Go through your site like a user would. If there are any issues that inhibit users achieving a goal, fix them. And fast.
  • Hunt down technical problems that can be causing either content or UX problems. For example, major fetch and render problems, tech glitches that can cause thin content, performance problems, and more. Technical SEO is extremely important to nail down. So don’t overlook what’s under the hood.
  • Continually work to add high quality content to your site. Make sure what you’re publishing is unique, relevant, and will satisfy user needs. If you can’t do that, don’t publish it. And boost the quality of content already on your site (if you feel some of it is lacking). Check the queries leading to your content and make sure it can meet or exceed user expectations. If it can’t, enhance it.

If you’re at all interested in the search engine performance of your site, you can view the entire rater guidelines by clicking here.


Internet Marketing and SEO are ever changing, we do our best to keep you up to date on all of the developing changes. We try to only bring you the updates that will have the biggest impact on you.

Thanks for reading!

Michigan Mechanical Services – #1 Mechanical Service Contractor

We’d like to thank Michigan Mechanical Services of Taylor, MI for trusting us with their website redesign. Michigan Mechanical Services is the industry leader for service and repair of industrial equipment.Michigan Mechanical Services

Michigan Mechanical Services is the preferred service contractor for the following industries

  • Steel Manufacturing
  • Metal Stamping
  • Steel Processors
  • Power Generation
  • Auto Manufacturing
  • Mining
  • Oil Refineries
  • Asphalt/Aggregate
  • Paper Mills
  • Water Treatment
  • Plastic Injection Molding
  • Forging
  • Municipalities

Thanks again to Michigan Mechanical Services Corporation. Visit their site by clicking here: Michigan Mechanical Services

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Google / Twitter Contract & SEO For Manufacturers

Good News For Manufacturing  (or any other) Companies Looking To Increase Their SEO!

Google Twitter Contract

Twitter and Google have reached an agreement to make Twitter updates more searchable to Google’s search engine.

From Bloomberg Business

Coming soon in 2015, tweets will start to be visible in Google’s search results as soon as they’re posted, thanks to a deal giving the Web company access to Twitter’s firehose, the stream of data generated by the microblogging service’s 284 million users, people with knowledge of the matter said Wednesday. Google previously had to crawl Twitter’s site for the information, which will now be visible automatically.

Mutually Beneficial
The deal means “more opportunities for Twitter to convert, and possibly monetize, logged-out users,” he said. It will also increase the frequency that people with Twitter accounts check the site.
“For Google, we believe search results will be enhanced by access to real-time tweets and a much broader amount of content”.

How Does The Google / Twitter Deal Help Your Manufacturing Website’s SEO?

To put it simply, Twitter will be opening it’s doors to Google and allowing them to index Twitter’s tweets. This means (in a roundabout way) that Twitter’s 140 allowed characters may be counted as pseudo content for greater SEO. Since Google looks at popularity and relevance as indicators for search engine placement, the more a company tweets and gets retweeted, the better the chance of it leading to SEO “credit” and more traffic to your site.

So, does This Mean That If I Just Keep Posting Tweets It Will Help My SEO?

Sort answer: No

Long answer: Yes, if the tweets are seen as high value. What’s considered high value? Google in every part of its complicated algorithm is looking for quality indicators. In other words, they want to promote content that they feel is relevant and useful to a searcher. With this information in mind, you will need to write tweets that people are interested in and want to share. Posting tweets just for the sake of posting tweets will waste your time and do you no good. Just like a good website, the information will need to be compelling enough for people to spread it around.

Google and Twitter will start this agreement in the first half of this year, so now may be a good time to put your strategy in place.

Sidenote: Google and Facebook have no such agreement, so don’t plan on a Facebook strategy to be nearly as effective.