Category Archives: web marketing for manufacturers

Web marketing information for manufacturers and industrial businesses.

International Casting Corp. New Site Launch

ICC Website

International Casting Corporation is the industry leader in the ferrous foundry business. ICC offers over 30 years of experience in meeting the needs of their customers. ICC can pour casting in a wide variety of alloys from one pound to 12,000 pounds. ICC’s niche is that of a ferrous foundry specializing in prototype, jobbing and semi-production castings.

ICC serves companies like Ford, Ratheon, FCA, Boeing & Lockheed Martin.

We are proud that ICC chose PropelPages to handle their website, SEO and overall Internet Marketing.

Free Google Business Listing – Google My Business

What is Google My Business?

Google My Business is a recently expanded version of Google’s business listing that has been around for years. Google My Business includes your business details to Google’s search results. Your business listing becomes a large display advertisement that holds a large portion of real estate on the search results page. If you aren’t taking advantage of it you are missing out on potential business.

Below is an example of our Google My Business listing

View Our Actual Google My Business ListingGoogle My Business Listing

You can see from the listing above that there is a good deal of information shown about your business…and it’s all absolutely free!

How You Can Control What Is Displayed For Google My Business

The first step is to set-up a Google Business Account. Below are the steps to do so:

  1. Sign in to Google My Business at https://business.google.com.
  2. If you have only one location, click All locations from the menu. (If you have two or more locations, proceed to the next step.)
  3. Click the three dash menu icon Three dash menu in the top left corner of the page, then click  Create business account.
  4. Enter a business account name and click Done.

Google My Business Information Blocks

Once your business account has been created, you may start editing the information. You’ll see that the Google My Business listing is broken up into different information blocks. Let’s go over these info blocks one by one.

Photos block

The photos block lets you add whatever photos you feel best represent your business and may help potential customers. The photos can include the following:

    • Examples of your products
    • Your location/building
    • Staff
    • Anything else you feel would help explain what you do

Map block

The map block shows a map of your location or locations. It can also show a service area if you specify that you only do business in a particular region.

Contact block

The contact block displays all of the important contact info. This includes your address, hours of operation, phone number, and a really cool messaging button on mobile. When your listing is shown on a mobile device, the user has the option of sending you a SMS message. This is a great option for users as it is fast and can be used regardless of the time of day.

Posts block

The posts block is a great new tool that lets you post special information or a call to action to send customers to your website. Consider this a FREE AD on Google!
Google My Business Posts
The image above shows a “Post”. This is your time to put on your marketing hat. A post can contain any kind of information with a call to action. A post can contain an image, 100-300 words and a call to action.
Calls to action include:

  • Learn More
  • Reserve
  • Sign Up
  • Buy
  • Get Offer

A Great Opportunity For Free Marketing!

This is such a great opportunity to get visitors to your website. Posts can be added and changed whenever you like adding multiple opportunities for engagement. You MUST take advantage of this. You’ll find that completing the Google My Business listing takes relatively little time. This is just one more opportunity to gain traffic and your competition is probably not even aware of it.

New Website Launch – Propel Pages B2B Web Design is Reborn!

New Propel Pages website

It has been many years since we have redesigned our website. It has definitely been a long time coming, but we are happy to say it is finished and launched. We hope you find the new design and content to be informative and easy to use.

The Ever Changing Landscape of Web Development

Websites have always been ever changing. With the exponential increase in device launches and mobile requirements it can be hard to keep up. At Propel Pages we saw this coming early on. It is important our clients (and future clients) know that we will only offer the best performing websites. Our websites are full of easy to use tools for the client and also offer exceptional Search Engine Optimization.

We hope you enjoy the new site. We offer a Free Quote if you are interested in any of our services. From a complete site redesign to juicing up your SEO, we can get it done for you.