Organic Keywords No Longer Reported by Google & Other Important SEO Information
We are entering into our 5th year delivering information on industrial and manufacturing SEO and web design. There have been many changes to how Google views sites and overall SEO performance. We have stayed very much on top of these Google changes and would like to take this opportunity to list some of Google’s biggest updates so far this year.
Google Analytics showing increases in “(not provided)” for organic keyword referrals
Google has decided to shut-off all keyword tracking for organic referrals. This means that as time goes on, we will no longer be able to see what keywords were used to get to your site from Google’s organic search (“not provided” shown in Analytics). The prediction is that by mid-November not-provided may be at 100%. Why this change? Google was accused of giving the National Security Agency access to its search data back in June, so many industry insiders believe that this is in reaction to the fallout created from this action. Google has publicly said that removing this data will increase user security.
What does all of this mean?
This means that since site owners will no longer be able to use this data from Google, they will have to rely on evaluating a more broad approach of page trending. Site owners will also have to rely on tools in addition to Google Analytics. However, Bing/Yahoo will continue to offer this keyword information, so this may offer a bit of data.
Google SEO Changes & Updates
Panda #24 — January 22, 2013
Google announced its first official update of 2013, claiming 1.2% of queries affected. Read more. It really gets interesting now