Tag Archives: michigan seo

How Search Works – Google Explains SEO

Google’s Matt Cutts explains how Google parses website information for search results

In a recent post Matt Cutts of Google talked about how search results are parsed. Matt touches on SEO and what Google looks for in good and bad elements of a website. Matt talks about a Google site called “How Search Works“.

How Search Works

The How Search Works website covers these elements of Google’s search rankings:

  • Crawling & Indexing
  • Algorithms
  • Fighting Spam
  • Google’s Policies

The How Search Works website is a simple and interactive site that can answer those burning questions pertaining to search ranking and SEO. Check it out.

You can also view Matt’s YouTube video on How Search Works below.


What Is The Modern Day SEO?

In a great SEOmoz Whiteboard Friday video post, Rand Fishkin talks about what the role of a search engine optimizer is today.  The duties of a good SEO has definetly change a lot over the last 5 years, and even more over the last year. One of the best remarks in the video from Rand was:

It can include whatever it needs to include. I want to urge folks, because I feel so strongly about this, that the job of an SEO cannot be limited to what external people have put on the idea of what we think SEO is. What our job is, is to positively impact the items that are going to influence our goals. If we have to do things that are outside of the classic SEO job description to achieve a goal, we do it. That’s what makes a great SEO, in my opinion. That’s what makes a great professional in any field, someone who accomplishes the goals, not someone who checks off a task list.

Here is the video that explains SEO today

The SEO world has gone beyond what the traditional thought of SEO is.  I agree with Rand 100% that we now have to look at how everything we do in an inbound marketing strategy will effect SEO. For more great SEO info, make sure you head over to SEOmoz and checkout all of their great information.

Starting Our 4th Year of SEO & Inbound Marketing Excellence

Time really flies when you’re having fun. It’s hard for us to believe that we are already in our 4th year of helping companies increase their business online. Over the last 4 years things have really changed in the web design and SEO world. Most of these changes occurred within this last year. Google has really stepped up their game and rolled out so many algorithm changes, it’s almost impossible to stay on top of all of them. The biggest updates from Google have been from “Panda” & “Penguin”. What are they? Keep reading.

Google’s Panda Update

Google Panda was built through an algorithm update that used artificial intelligence in a more sophisticated and scalable way than previously possible. Human quality testers rated thousands of websites based on measures of quality, including design, trustworthiness, speed and whether or not they would return to the website. Google’s new Panda machine-learning algorithm, made possible by and named after engineer Navneet Panda, was then used to look for similarities between websites people found to be of high quality or low quality.

Many new ranking factors have been introduced to the Google algorithm as a result, while older ranking factors like PageRank have been downgraded in importance. Google Panda is updated from time to time and the algorithm is run by Google on a regular basis.

Google’s Penguin Update

Google Penguin is a code name for a Google algorithm update that was first announced on April 24, 2012. The update is aimed at decreasing search engine rankings of websites that violate Google’s Webmaster Guidelines by using black-hat SEO techniques, such as keyword stuffing, cloaking, participating in link schemes, deliberate creation of duplicate content, and others.

So what does this mean to me?

All of this means that your website content & design is even more critical than ever before. Google is moving toward eliminating all of the “artificial” SEO factors that we used to use to gain an advantage in it’s rankings and ranking sites purely on their user friendliness and “normal” content.

What used to help that now will hurt?

  • Placing content on a page that says the same thing over and over again. This “keyword stuffing” tactic was never a good idea, but it did work. SEO’s would think of every possible way someone could search for something and write long paragraphs with all of those keywords in them. If you have paragraphs like this on your site, it would be a good idea to remove them. A good test is to read the information and if it sounds odd or contrived, Google is probably seeing it that way as well.
  • Little regard for user interaction. Google can now effectively measure how users would interact with your website. Google can now look for certain quality indicators based on the content of your site and how it is arranged on the page. Google is now looking at websites with “artificial human eyes” and searching for triggers that people would find pleasing and allow them to easily find the information they’re looking for.

These are just a couple of the factors that have increasing importance in your website’s performance. Google is constantly adjusting their algorithm to fine tune their search results and it’s something that someone had better be tracking all the time. Your site is in serious danger of losing market share if your SEO strategy is an afterthought to your marketing plan.

Here is an excerpt of an email…

that I recently sent to a client that was seeing increasing competition in a segment that they basically had a monopoly on.

The thing is, you’re no longer doing anything unique. You now have serious competition that is looking to gobble up your marketshare. I wrote this more than 2 yrs. ago and it is what’s happening to you: http://propelpages.com/seowebconsultant/2010/09/23/i-can-steal-your-business/.
The game has changed and now the pros have entered the arena. The question is, what are you going to do about it? Your competitors are looking to make some serious money. There is still time for you to keep your advantage (which is based on the time you’ve been around and the sites linking to your site). This advantage won’t last forever since it’s just a result of time and time doesn’t stop.

Keep the above information in mind when you’re considering website changes as web design and SEO are ever more hand in hand. If you’d like for us to do a FREE EVALUATION on your site, just click this link and submit the form.

We would like to thank some of our long-term clients for trusting us with their Internet marketing.

We know someone will be left out, but we sincerely appreciate everyone who is a client and everyone who has contacted us, whether they chose to go with us or somebody else. Our hope is that everyone we interact with has a better understanding of their Internet marketing after talking with us. Below is a list of businesses that really “Get It”. They see the opportunities that are out their when exceptional Internet marketing strategies are put into place. These are truly the industry leaders.

Room For 2 More

As you’ve read above, with all of the constant Google updates, our clients keep us really busy. We feel it’s really important to give each client the time they deserve for their individual needs. Because of this, we limit the number of clients we have. It’s not a quantity game for us as we focus on the success of our clients. We currently have room for 2 more clients for 2013. We have expanded our workforce and feel this will allow us the time to handle this extra work while not sacrificing quality. Feel free to Contact Us if you’re interested in one of these spots. We do not take all comers however; we feel it’s important that we are a good fit for our clients and that everyone understands the importance of what they are undertaking.

Once again, thank you to everyone for the years of partnership and the years to come.