How does a company re-energize a product that really hasn’t changed?
You see it in things like toothpaste and laundry detergent. If you can’t improve the product (or at least not enough to creat sufficient excitement) improve the package. How much has some of your usual household products changed of the years, probably not that much. How has the packaging changed, probably quite a bit. Easier to use, no spill, etc. So what are you really buying, the product or the package? After all the redesign and marketing, is the new packaging really easier to use…or just different?
Next time you’re at the grocery store think about it as you go through the aisles.