I can’t build you a great website. You must build a great website. Maybe we need to first define what a great website is. If I asked you what your favorite websites were, what would you answer with? I’m going to take a wild guess that your favorite websites are ones that answer your questions or websites that you enjoy to interact with. These websites are providing information that you find valuable. The value can be found in their entertainment or information they provide.
How do you get valuable information on your website?
I can’t do it for you. The best copywriter in the world can’t do it for you. You have to do it. I don’t know the intricacies of your business. I don’t know why you’re better or different from the rest of your market. I don’t know the industry specific terms or buzzwords. Only you can do this.
What do you need me for?
I can make your information look good and be effective. I can use your info to drive visitors into the site and get them to contact you. I can put your information to work on the search engines. I build the engine and you supply the gas. Together we drive down the road to success and increased business. Give me a call and we’ll discuss a plan of action.
I’ve received several calls lately from desperate folks who need help with their websites. The story has been the same “I’m having problems with my website/web designer and need help”. What has been the #1 cause of their problems? They went with the cheapest quote on their project. As it turns out the cheapest price is most often not the best price.
Fixing bad haircuts is always more expensive than the initial haircut. How do you find the right barber?
- Check their portfolio of work. If you don’t like their work, don’t hire them. Not everyone likes my work and that’s fine. There is a reason that Baskin-Robbins sells 31 flavors of ice cream; not everyone likes vanilla.
- Get references. I’m guessing that you wouldn’t hire someone to build your business without checking references. Speak to past clients and see how the designer was to work with. Some people need their hand held throughout the process and some don’t. Figure out what kind of person you are and then see if it’s a match.
- Get a quote. Notice that this is the last step. If #1 & 2 don’t satisfy your needs, why bother getting a price? You may find that prices vary from one company to the next. It’s important that you make sure you’re getting a quote on the same services from all of the companies. Read the quotes and if you have questions, ask away.
This is simple information, but it may save you from getting stuck with a horrible haircut.
Are you the cat? Let me hear you say MEE-OW.
How many things do you do because it’s convenient? How many people are you doing business with because it’s convenient. Not that they offer remarkable and unparalleled convenience, but it’s just convenient for you to keep doing the same things with the same people. I’ve often heard the saying; “the devil you know is better than the devil you don’t”. Hmm. Sorry don’t get it. In my view those are the words of a scaredy cat. The cat that’s about to be killed. Continue reading